Is it really that complicated to set up an online store?
The beginnings of any
business are usually not easy, so setting up an online store is no exception.
However, you can always learn from those who have previously done so. Luckily,
today many entrepreneurs share their valuable experience. In this way others
can take note and learn everything necessary to set up a successful online
store. No Face Spirited Away is value able.
Budget
Ø It
is time to stop thinking that everything is free on the Internet and that you
do not need investment to create an online store.
Ø I'm
not going to stop to detail how much an online store costs, recommended site especially since it depends a lot on the
specific needs of each project, but I do want to give you some basic
recommendations that you should take into account.
Ø You
can never spend all your budget on the creation of the platform thinking that
all the work is done
Ø Do
not spend more than 30-35% of your budget on the creation of the online store.
Ø With
this I do not mean that you can create an online store and think that it will
work well with € 1,000.
Ø Once
the platform has been created, you have only started with the business.
Ø Now
comes the most complicated part: getting them to know you and that store has
visitors .
Ø For
this, online marketing is fundamental and that is where you will have to invest
the remaining 65-70% of your budget.
If you have a physical
business, you can always find equivalents between offline and online
investment.
An example that I
almost always put is the location of the business.
Ø If
you have to rent a place, the first thing you do is buy furniture and condition
it to offer a good feeling (there is the creation of the store). But renting is
not the same in the center of the city, in a shopping center or in a town of
100 inhabitants. The monthly expense will be different.
Ø The
same thing happens on the Internet and that "local" can be on
Google's front page, in third or in the thirtieth (either with advertising or
organically).
Ø The
people who will find your store will not be the same and will depend a lot on
your investment and work in online marketing.
The
strategy
You cannot launch and
create an online store without any planning.
More than 60% of online
stores close before the first year and this is due to a total lack of planning
and an immense ignorance of electronic commerce.
Viability
Ø At
this point you have to make calculations, start to see your margins and also
the investment you have to make to make the project profitable.
Ø You
have to analyze perfectly if with your income you will be able to cover the
necessary investments, besides allowing you to earn money (what is intended
when you start any project) and in what term will start to give you benefits.
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