Is it really that complicated to set up an online store?

The beginnings of any business are usually not easy, so setting up an online store is no exception. However, you can always learn from those who have previously done so. Luckily, today many entrepreneurs share their valuable experience. In this way others can take note and learn everything necessary to set up a successful online store. No Face Spirited Away is value able.


Ø  It is time to stop thinking that everything is free on the Internet and that you do not need investment to create an online store.
Ø  I'm not going to stop to detail how much an online store costs, recommended site especially since it depends a lot on the specific needs of each project, but I do want to give you some basic recommendations that you should take into account.

Ø  You can never spend all your budget on the creation of the platform thinking that all the work is done
Ø  Do not spend more than 30-35% of your budget on the creation of the online store.
Ø  With this I do not mean that you can create an online store and think that it will work well with € 1,000.

Ø  Once the platform has been created, you have only started with the business.
Ø  Now comes the most complicated part: getting them to know you and that store has visitors .
Ø  For this, online marketing is fundamental and that is where you will have to invest the remaining 65-70% of your budget.
If you have a physical business, you can always find equivalents between offline and online investment.

An example that I almost always put is the location of the business.
Ø  If you have to rent a place, the first thing you do is buy furniture and condition it to offer a good feeling (there is the creation of the store). But renting is not the same in the center of the city, in a shopping center or in a town of 100 inhabitants. The monthly expense will be different.
Ø  The same thing happens on the Internet and that "local" can be on Google's front page, in third or in the thirtieth (either with advertising or organically).
Ø  The people who will find your store will not be the same and will depend a lot on your investment and work in online marketing.

The strategy

You cannot launch and create an online store without any planning.
More than 60% of online stores close before the first year and this is due to a total lack of planning and an immense ignorance of electronic commerce.


Ø  At this point you have to make calculations, start to see your margins and also the investment you have to make to make the project profitable.
Ø  You have to analyze perfectly if with your income you will be able to cover the necessary investments, besides allowing you to earn money (what is intended when you start any project) and in what term will start to give you benefits.

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